The first in our five step process to building a website is far and away the most important. At the inception of any project, the client will sit down with the team who will be working on the project and we will all spend some time getting to know one another. In order to fully comprehend something as important as your company’s website, Zenman must first discover everything about your company. This process involves diving headfirst into what makes our clients’ companies unique. We learn your core values, your goals, your motivations, and use those to create a project plan that accurately reflects your business. This part of our process will last 1-2 weeks.
Once the discovery process has been completed and our team has everything in place, design can begin. The creative process begins with our artists working to identify the visual direction of our clients’ businesses, and either utilizing previous branding efforts or creating new ones. All of our design efforts are aimed at creating a cohesive brand, something easily recognizable regardless of the medium on which it is presented. The process is very collaborative, allowing the client to see their ideas come to life in real time. This period of time also allows for any differences in creative direction between Zenman and the client to be resolved early, before any site development begins. Barring any extreme circumstances, this part of the process will take 3-4 weeks to complete.
After our designers have locked in the artistic direction and overall design of the website, our developers take on the task of constructing the website. At this point in the process, everything is set, including logos, colors, overall design, and content. As an Agile company, we take our process and deadlines very seriously. By strictly adhering to this, we are able to make the most of our developers’ time. Zenman utilizes benchmarks during the development process to ensure efficiency and production. Among those benchmarks include production, engineering, Alpha testing, and Beta testing. Our quality assurance approach is as rigorous as they come, and we adhere to these strict standards to maintain project integrity and guarantee full site functionality. This piece of the process lasts 4-8 weeks.
Thus far we have seen a detailed project inception, comprehensive artistic creation, and finely tuned site development. After all of these steps we arrive at our favorite part, the site launch. We schedule a meeting with the client to make sure everything is as it should be and there are no concerns from the client. After the client has given final approval we go through one last round of testing before the site is deployed, and then we launch. The team completes a retrospective meeting after each launch where we cover the good, the bad, and the ugly of the project. This is an excellent way to ensure mistakes aren’t repeated and strengths can be nurtured for future projects. This phase lasts one week.
At Zenman we don’t just hand off the final product to the client and call it a day; we track our projects after deployment and quantify their successes. We apply SEO best practices and utilize metric-tracking software and techniques to see what is working, what isn’t working, and what we can change to maximize our clients’ return on investment. We recommend different packages to our clients including inbound marketing, SEO, social media marketing, print marketing strategies, and full multimedia production. These services can be offered as line items or they can be included in a monthly retainer. Deep, long-term engagement with our clients is crucial in maximizing the success of our sites – and your business. We want our clients to be happy and confident that their money and efforts were well spent.
At Zenman we know that what goes around comes around, and we treat every client like a member of our family. This methodology has created so many new friends for us, so many proud clients, and we couldn’t be happier for those companies. Their success is our success.
How happy are Zenman clients? See for yourself!
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Sit down with one of our team and find out if your digital marketing strategy is comprehensive and is meeting your goals. If you don’t have measurable metrics of success in place with measurable goals you need a new agency and should call us today!