Frontier Airlines: Web Design
Executive Summary: The Frontier Airlines website was out of date and in some places broken. There were UX rabbit holes that lost users and essential features that remained buried and underutilized in the site’s navigation. As a low-cost carrier, it was essential to the company’s business model that the website served as a central hub for both customer-service and ticket purchasing.
Here’s how Zenman redesigned Frontier’s booking page to increase online booking across all devices.