Whether your business is offering a physical product or something intangible like a service or experience, you need to first develop that product. Just as important as the product itself is how you plan to present it to your target customer base. Have you tested your concept with people in your target market and in your industry? Who is your target market and how can you appeal to them? What is the planned cost of your product? These are only a few of several important strategic questions to answer before you offer your business’s product to the general public.