Whether your business is offering a physical product or something intangible like a service or experience, you need to first develop that product. Just as important as the product itself is how you plan to present it to your target customer base. Have you tested your concept with people in your target market and in your industry? Who is your target market and how can you appeal to them? What is the planned cost of your product? These are only a few of several important strategic questions to answer before you offer your business’s product to the general public.

It seems like there are hundreds of new concepts and products being offered every week. At Zenman we embrace the spirit of small business. The entrepreneur’s passion and drive are what drove our founder to start our agency, and we love helping other businesses large and small make their dreams become reality.