Website content impacts every inch of your marketing funnel.
Have you ever heard that “content is king?” If that’s still your motto, you’re behind the times. While content is imperative, it’s not just articles and social media gifs that help grow businesses. A website’s content strategy is key.
At its core, your content marketing strategy requires storytelling with a unique voice and perspective. Sharing your brand’s stories in a way that is innovative, accessible, and understood encourages action (like following, sharing, or contacting you).
And that’s just the tip of the iceberg.