Zenman was successfully able to publicize and provide a new brand identity in support of the Theorie restaurant and lounge grand opening on August 18, 2007. Theorie came to Zenman for assistance in May for branding development. However unknown trademark issues with another organization lead to a new campaign eight days prior to their expected grand opening event.
Designing new brands and logos for the event in such limited time was a high priority, and because of the superior work that Zenman produced it helped the overall success of the event.
Zenman’s publicizing of the grand opening showcased various marketing techniques that Zenman is capable of implementing such as organizing sponsorships, entertainment, and other promotional materials.
Ginch Gonch, Izze, and L.A Boxing were just a few sponsors that participated in the grand opening. As far as entertainment Zenman was able to oversee silent auctions, raffles, and other drawings. Items up for bid in the auction were autographed jerseys of professional athletes as well as other sports memorabilia. The raffle included a grand prize of a BMW 330i, and a variety of other gifts and prizes. The raffles and auctions lead to $13,000 being raised, which was donated by Theorie to the Max Fund no kill animal shelter.
Dana Crow, Art Director at Zenman says, “The Theorie grand opening project was difficult due to the time constraints, but proved to be rewarding in the end. The efforts of our design team allowed every aspect of this project to be successful.” Producing this type of superior design and marketing work despite these limited time conditions help demonstrate the work ethic and expertise of Zenman Productions.