Miscellaneous
User First Design – Why we design mobile and desktop website experiences in parallel
November 21, 2017 |
Keith Roberts It’s a fact that today more people are going to view your website on a mobile device. In the US it’s a staggering 71% of all website traffic is on a mobile device. Designing for the phone or tablet can no longer be a secondary thought. Google has even adjusted its algorithm to put significantly
5 Ways A Website Supports Your Sales Team Far too often we hear “our website is more of a digital brochure than a sales tool” which is troubling because while internal stakeholders buy into this thought, externally potential customers are judging the company based on what they see online. It is time to reverse this
If you are reading this we will assume you have a responsive website that follows best practices for converting online traffic into brand advocates by engaging them at whatever stage in the buyers journey they might be (awareness – consideration – decision), then persuading them to purchase your product or service without friction in the
Investing time and money into your marketing strategy only to have it return flat results is disappointing and frustrating. We can’t know every reason why you’re not seeing the returns you expected, but we have seen enough failed marketing campaigns to come up with this list of repeat offenders. Wrong Branding Is your marketing
How A Website Can Help (Or Hurt) Your Business Credibility
March 16, 2017 |
Keith Roberts |
B2B, Content Strategy, web design One of the powerful things about the World Wide Web is the ability to find information at our fingertips in nanoseconds. I won’t get started on how I grew up using the Dewey Decimal System but it’s essential that you know the detailed info that anyone can find out about your business with a few