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Industry News

Girl Scout Cookies Brand Equity

Brand equity matters a great deal. To summarize, it’s how the public thinks and feels about your brand. Brand equity lives at the intersection of self-portrayal, current customer’s sentiment, and non-customer’s assumptions. Some of the most equitable brands include Google, Apple, Coca-Cola, and Starbucks. But I think we can learn the most about brand equity from the Girl

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Logo refresh why

The “Why” Behind These 5 Logo Refreshes

Calendar February 20, 2019 | User Zenman

Businesses refresh their logos all the time due to new technology (like changing screen size), mergers and acquisitions, or changes in digital design trends. Each time an update is required, it’s essential to discuss the “why” with your branding team and designers so they understand your new direction and vision. We think it’s best to illustrate this exercise with a

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How to Design & Develop an Eco-Conscious Website

It’s projected that the United States web activity will use about 73 billion (with a “B”) kilowatt hours by the year 2020. To put that into perspective, it would take about eight large nuclear reactors to produce this type of energy. For those wondering about their personal carbon footprint, it equates to 300 pounds of carbon emissions per person per

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copywriting tips for core webpages

Copywriting is one of those things that, when done well, you hardly notice it. But when done poorly, it screams unprofessional, uninspired, and dated. Since influential copywriting directly relates to your brand sentiment, site traffic, and conversion rate, getting it right is crucial. Here are a few quick copywriting tips that can help marketing teams, founders,

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Denver's Union Station

So you want to be in the techy, entrepreneurial clique of Colorado? Look no further. Here are the best places to run into or have a conversation with Colorado’s CEOs, founders, and director-level business leaders, according to our founder, Keith Roberts. Hipster Coffee Shops If you’re in Denver, this is either Crema Coffeehouse, Huckleberry, or Black

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Spiderverse - design in Photoshop

The new Spider-Man: Into the Spider-Verse™ movie is unlike anything you’ve seen before. Part 3-D, part 2-D, it’s an animated masterpiece that turns traditional motions into comic book-like action scenes. As a viewer, you were probably entertained by the story and intrigued by the design. But from a professional designer’s perspective, this movie was beyond epic. Here’s

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Work Feature - CriticalArc

We recently launched a new website for CritialArc, a security technology company! For this project, we were asked to do brand positioning, web design, web development, SEO launch support, and ongoing digital marketing. As we learned about this industry and its unique customers, the project took shape and launched with success in the B2B space. Here’s an

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Featured work - Teton Science Schools

Teton Science School is a partner of Grand Teton National Park in Jackson Hole, Wyoming. Their place-based nature programs and teach kids and adults alike about the wild Wyoming ecosystem. Teton needed a web design refresh and information architecture strategy, as well as seamless integrations with 3rd-party tools and systems. During the website launch, we

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