Industry News
February 4, 2019 |
Zenman Copywriting is one of those things that, when done well, you hardly notice it. But when done poorly, it screams unprofessional, uninspired, and dated. Since influential copywriting directly relates to your brand sentiment, site traffic, and conversion rate, getting it right is crucial. Here are a few quick copywriting tips that can help marketing teams, founders,
So you want to be in the techy, entrepreneurial clique of Colorado? Look no further. Here are the best places to run into or have a conversation with Colorado’s CEOs, founders, and director-level business leaders, according to our founder, Keith Roberts. Hipster Coffee Shops If you’re in Denver, this is either Crema Coffeehouse, Huckleberry, or Black
Trove is a local Denver business specializing in CBD supplements for dogs, cats, horses, and humans. With such a modern and unique business, we wanted to provide them with branding and logo design that would spark interest and entice consumers to learn more and buy. For this project, we completed branding, logo design, and product packaging before
The new Spider-Man: Into the Spider-Verse™ movie is unlike anything you’ve seen before. Part 3-D, part 2-D, it’s an animated masterpiece that turns traditional motions into comic book-like action scenes. As a viewer, you were probably entertained by the story and intrigued by the design. But from a professional designer’s perspective, this movie was beyond epic. Here’s
We recently launched a new website for CritialArc, a security technology company! For this project, we were asked to do brand positioning, web design, web development, SEO launch support, and ongoing digital marketing. As we learned about this industry and its unique customers, the project took shape and launched with success in the B2B space. Here’s an
We saw many companies rebrand with fresh logos and assets in 2018. Some made us scratch our heads, but many made us “ooooh and ahhhh.” The following brands all went through logo updates worthy of mentioning. Here are our favorites– the best rebrands and logo refreshes of 2018. Uber Even though Uber has had some
Teton Science School is a partner of Grand Teton National Park in Jackson Hole, Wyoming. Their place-based nature programs and teach kids and adults alike about the wild Wyoming ecosystem. Teton needed a web design refresh and information architecture strategy, as well as seamless integrations with 3rd-party tools and systems. During the website launch, we
We are almost to the new year (hallelujah!) and we’re rounding up our team’s thoughts on 2019 digital predictions. From development and design to content and SEO, the digital landscape is always changing, so we must stay ahead of the trends–whether we love them or not. Without further ado, here are Zenman’s 2019 digital predictions. Bold & Dark Colors
Your digital creativity and vision can take many forms: written word, photography, design, and video, among others. And while art for art’s sake is respectable and welcomed, sometimes you need to quantify your creativity into predictable revenue. But how do you quantify digital creativity and decode it to stakeholders? Though it might seem difficult, there
When Everyone is Saying the Same Thing… For most industries, customers are faced with a number of options when it comes to finding a solution for their needs, and in many cases, the companies offering these solutions are all telling the exact same story. In fact, consumers believe that 60% of content created by brands