Industry News
We saw many companies rebrand with fresh logos and assets in 2018. Some made us scratch our heads, but many made us “ooooh and ahhhh.” The following brands all went through logo updates worthy of mentioning. Here are our favorites– the best rebrands and logo refreshes of 2018. Uber Even though Uber has had some
Teton Science School is a partner of Grand Teton National Park in Jackson Hole, Wyoming. Their place-based nature programs and teach kids and adults alike about the wild Wyoming ecosystem. Teton needed a web design refresh and information architecture strategy, as well as seamless integrations with 3rd-party tools and systems. During the website launch, we
We are almost to the new year (hallelujah!) and we’re rounding up our team’s thoughts on 2019 digital predictions. From development and design to content and SEO, the digital landscape is always changing, so we must stay ahead of the trends–whether we love them or not. Without further ado, here are Zenman’s 2019 digital predictions. Bold & Dark Colors
Your digital creativity and vision can take many forms: written word, photography, design, and video, among others. And while art for art’s sake is respectable and welcomed, sometimes you need to quantify your creativity into predictable revenue. But how do you quantify digital creativity and decode it to stakeholders? Though it might seem difficult, there
When Everyone is Saying the Same Thing… For most industries, customers are faced with a number of options when it comes to finding a solution for their needs, and in many cases, the companies offering these solutions are all telling the exact same story. In fact, consumers believe that 60% of content created by brands
Whether you’re creating a disruptive company in the depths of your basement or launching a new, fully-supported service line, you need to develop a brand. And not just a brand but a cohesive, custom, and value-driven solution that sparks interest and bolsters loyalty. But before you sit down and sketch a logo or hire an
As a creative agency, our team is our product. The hourly rate that we charge for a developer or designer is a lot of money ($125-$175 per hour) and for that cost, we need to consistently deliver excellence. How do you succeed on every project that all present unique challenge and opportunities… people and processes.
In a world where marketers regularly recommend 900-2,000 words per page to rank well on search engines, it’s easy to get caught up in length. But as you craft your next piece of content, ask yourself, “Does my audience actually want to read 2,000 words (8 minutes on average) about ergonomic floor mats?” According to
We love making things for the web because we love the web. It’s an important and exciting space that is constantly changing, evolving, and reinventing itself. Browsers are constantly improving and pushing at the boundaries of what the web can do (and be). Well, most browsers. As is often the case when talking about browser
Blurring the Line of the Marketing Funnel
June 7, 2018 |
Zenman |
bofu, marketing funnel, mofu, sales funnel, tofu Creating Action Oriented Conversation Inbound marketing is the beginning of a conversation between a customer and your organization with the customer being the one to kick things off. They’ve got a need, interest or desire in mind and they are looking for ways to learn more about the topic and ultimately find answers, solutions, or