Industry News
Valley View Hospital in Glenwood Springs, Colorado has multiple locations, divisions, clinics, and specialties. Two of these specialty practices were growing so quickly, they required their own website (rather than just a page on the main hospital site). These two practices were the Glenwood Orthopaedic Center and Heart & Vascular Center. Since both properties lived
How to Create a Content Roadmap
May 22, 2019 |
Zenman |
Blogging, Content Roadmap, Content Strategy, Inbound Marketing, Zenman The benefits of learning how to create a content roadmap can’t be overstated. Indeed, there is a “wrong way” and a “right way” to approach content marketing. We would argue that the wrong is to write posts whenever you come up with a topic and post them randomly. The right way is to create a content
We recently saw the launch of Orthfix’s artificial disc product, the M6-C cervical disc. For this project, we designed a new site, developed a custom WordPress site and searchable map integrated with Google Maps, and assisted with content creation and SEO. The Before The previous site looked data, wasn’t mobile-friendly, and utilized Adobe Flash. See it below:
You’re sitting at your computer looking through potential website images. You can choose between gorgeous live-action photos, landscapes, computer graphics, and a bunch of icons. They’re all different types of files (JPGs, PNGs, and SVGs), so you start to wonder, “What do these even mean, and what’s best for the web?” Each of these common files
In this epic digital marketing checklist, we’re going to provide you with [just about] everything you could ever need when it comes to digital marketing and how to achieve your business goals. Generally speaking, all digital marketing efforts are a means to an end, and typically the end is “sell more things.” In order to do this, you have
The Capitol Region Watershed District (CRWD) is an organization located near St. Paul, Minnesota. They strive to “protect, manage and improve the water resources of the district and the Mississippi River” by research, education, projects, and permits and grants. After meeting with their team, we worked together to create a modern, clean design, develop the site with
When it comes down to it, web design is all about conversions. Trust us when we say that no one has ever come to us and said, “As long as my website is beautiful, I’ll be happy.” While beauty and functionality are essential, your website’s design needs to encourage engagement, promote trust, and contribute to conversions
If you’re an e-Commerce brand, one of the most essential parts of your website design is the user experience and design of your cart/checkout page. After all, every single user will interact with this page before they decide whether to give you money, and any disruption in the design experience or usability can lead to
Traditionally, wireframes have been a dominant tool in the planning and execution of a website. Rapid iteration paired with the ability to showcase initial ideas to stakeholders cemented them as the go-to choice for mapping out a website. However, now that the web has evolved into something much more fluid and dynamic, wireframes are weighing
Brand equity matters a great deal. To summarize, it’s how the public thinks and feels about your brand. Brand equity lives at the intersection of self-portrayal, current customer’s sentiment, and non-customer’s assumptions. Some of the most equitable brands include Google, Apple, Coca-Cola, and Starbucks. But I think we can learn the most about brand equity from the Girl