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Whether you’re creating a disruptive company in the depths of your basement or launching a new, fully-supported service line, you need to develop a brand. And not just a brand but a cohesive, custom, and value-driven solution that sparks interest and bolsters loyalty. But before you sit down and sketch a logo or hire an
In a world where marketers regularly recommend 900-2,000 words per page to rank well on search engines, it’s easy to get caught up in length. But as you craft your next piece of content, ask yourself, “Does my audience actually want to read 2,000 words (8 minutes on average) about ergonomic floor mats?” According to
We love making things for the web because we love the web. It’s an important and exciting space that is constantly changing, evolving, and reinventing itself. Browsers are constantly improving and pushing at the boundaries of what the web can do (and be). Well, most browsers. As is often the case when talking about browser
When Everyone is Saying the Same Thing… For most industries, customers are faced with a number of options when it comes to finding a solution for their needs, and in many cases, the companies offering these solutions are all telling the exact same story. In fact, consumers believe that 60% of content created by brands
Blurring the Line of the Marketing Funnel
June 7, 2018 |
Zenman |
bofu, marketing funnel, mofu, sales funnel, tofu Creating Action Oriented Conversation Inbound marketing is the beginning of a conversation between a customer and your organization with the customer being the one to kick things off. They’ve got a need, interest or desire in mind and they are looking for ways to learn more about the topic and ultimately find answers, solutions, or