Industry News
Middle of funnel digital marketing strategies should focus on two main actions: engaging and educating. The middle of your funnel is where you can qualify your buyers and either say goodbye to those that don’t fit into your persona or “Hello!” to qualified buyers. Even though these buyers are aware of your brand, you still
Top of funnel digital marketing strategies should focus on one thing: awareness. After all, the top of the funnel is a place where users don’t even know you exist. They’re new to your brand, plentiful, and unqualified (at this stage). Your main objective will be to grab their attention and make a good first impression.
iPhones and other smartphones have taken over browsing, shopping, and educational research that once took place solely on a desktop. While this isn’t news to anyone, if you’re a business with a digital footprint, it’s essential to understand why. The first and most obvious answer is the convenience of having a lightweight, mobile device you
In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. It went on to sell more than eight million copies. Today, the book is widely considered the foundation of direct marketing. “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times,”
Your website is starting to show its age, but it’s definitely not dire. Should you start looking into a website refresh or new design? How long does a website last anyway? While the long answer is it varies between industries and website elements, the short answer is easier to digest. Here are guidelines for how long a
Website Redesign Based on Your Business Objectives
July 14, 2019 |
Keith Roberts |
Redesign, Website There’s a phrase that you’ve probably heard many times: “If we have facts, we’ll use facts. If we have opinions, we’ll just use mine.” As smart as we think we are, it’s always preferable to make business decisions based on quantifiable data. If your website’s data is not available, it’s time to create a baseline by firing
20 Must Know Marketing Automation Stats for Perfect Marketing Mix [Infographic]
June 7, 2019 |
Zenman Marketing automation has the potential to completely change how your business converts leads into customers and customers into delighted loyalists. And remember: Your potential customers are up to 80% through the sales process before they ever contact a sales person at your company. Marketing automation allows you to get in touch with leads sooner–during their
Valley View Hospital in Glenwood Springs, Colorado has multiple locations, divisions, clinics, and specialties. Two of these specialty practices were growing so quickly, they required their own website (rather than just a page on the main hospital site). These two practices were the Glenwood Orthopaedic Center and Heart & Vascular Center. Since both properties lived
How to Create a Content Roadmap
May 22, 2019 |
Zenman |
Blogging, Content Roadmap, Content Strategy, Inbound Marketing, Zenman The benefits of learning how to create a content roadmap can’t be overstated. Indeed, there is a “wrong way” and a “right way” to approach content marketing. We would argue that the wrong is to write posts whenever you come up with a topic and post them randomly. The right way is to create a content
We recently saw the launch of Orthfix’s artificial disc product, the M6-C cervical disc. For this project, we designed a new site, developed a custom WordPress site and searchable map integrated with Google Maps, and assisted with content creation and SEO. The Before The previous site looked data, wasn’t mobile-friendly, and utilized Adobe Flash. See it below: