Industry News
March 15, 2019 |
Zenman If you’re an e-Commerce brand, one of the most essential parts of your website design is the user experience and design of your cart/checkout page. After all, every single user will interact with this page before they decide whether to give you money, and any disruption in the design experience or usability can lead to
Traditionally, wireframes have been a dominant tool in the planning and execution of a website. Rapid iteration paired with the ability to showcase initial ideas to stakeholders cemented them as the go-to choice for mapping out a website. However, now that the web has evolved into something much more fluid and dynamic, wireframes are weighing
Brand equity matters a great deal. To summarize, it’s how the public thinks and feels about your brand. Brand equity lives at the intersection of self-portrayal, current customer’s sentiment, and non-customer’s assumptions. Some of the most equitable brands include Google, Apple, Coca-Cola, and Starbucks. But I think we can learn the most about brand equity from the Girl
Businesses refresh their logos all the time due to new technology (like changing screen size), mergers and acquisitions, or changes in digital design trends. Each time an update is required, it’s essential to discuss the “why” with your branding team and designers so they understand your new direction and vision. We think it’s best to illustrate this exercise with a
It’s projected that the United States web activity will use about 73 billion (with a “B”) kilowatt hours by the year 2020. To put that into perspective, it would take about eight large nuclear reactors to produce this type of energy. For those wondering about their personal carbon footprint, it equates to 300 pounds of carbon emissions per person per
Copywriting is one of those things that, when done well, you hardly notice it. But when done poorly, it screams unprofessional, uninspired, and dated. Since influential copywriting directly relates to your brand sentiment, site traffic, and conversion rate, getting it right is crucial. Here are a few quick copywriting tips that can help marketing teams, founders,
So you want to be in the techy, entrepreneurial clique of Colorado? Look no further. Here are the best places to run into or have a conversation with Colorado’s CEOs, founders, and director-level business leaders, according to our founder, Keith Roberts. Hipster Coffee Shops If you’re in Denver, this is either Crema Coffeehouse, Huckleberry, or Black
Trove is a local Denver business specializing in CBD supplements for dogs, cats, horses, and humans. With such a modern and unique business, we wanted to provide them with branding and logo design that would spark interest and entice consumers to learn more and buy. For this project, we completed branding, logo design, and product packaging before
The new Spider-Man: Into the Spider-Verse™ movie is unlike anything you’ve seen before. Part 3-D, part 2-D, it’s an animated masterpiece that turns traditional motions into comic book-like action scenes. As a viewer, you were probably entertained by the story and intrigued by the design. But from a professional designer’s perspective, this movie was beyond epic. Here’s
We recently launched a new website for CritialArc, a security technology company! For this project, we were asked to do brand positioning, web design, web development, SEO launch support, and ongoing digital marketing. As we learned about this industry and its unique customers, the project took shape and launched with success in the B2B space. Here’s an