The web metric that business owners generally want to see improve is page visits. When you’ve just spent a good portion of your marketing budget on a new website, you hope traffic will increase, the thought being that more page visits means more potential customers, and more opportunities to convert leads. With a new responsive website, Plum no longer had to combine their desktop site visit counts with a separate mobile site. Plum’s average number of page visits after the launch of their new site increased by 16.67% on desktop, 99.39% on tablets, and 21.25% on smartphones. Those numbers alone are remarkable and really speak to the benefits of having a responsive site.