Typography is undeniably one of the most essential elements of good web design. Its visual art is what helps us to create a neat and beautiful design. The high level of visual hierarchy is what makes a design more appealing, leading the reader across the entire web page according to the importance of different text styles, size and font family. Throughout 2012 and 2013 there has been a growing trend of using creative typography to add interest to web design. Interesting typography is an effective way to brand a website and give the viewer’s eye something fun to enjoy for web pages that focus on content, which now is pretty much almost all of them.
Although the majority of beautiful websites play with a mixture of typography and graphics, there is still room for pure typography because of the simplicity factor. It is also tricky because many websites try it and only some succeed in successfully mixing and matching several fonts. Generally, you want to stick with only one front in each larger type category.
Here are a few tips to help you master typography in web design:
Learn the basic structure of typography – it can offer a great deal to the visual of web design.
Understand the relationship between all the design elements & typography – it will help you in choosing the right colors, images, types and its size.
Try to experiment and realize the effect of all the types – a web design is only more appealing when the designer makes good use of the typography
Enhance your creativity – By studying other websites that utilize beautiful typography. It will help you improve design, color, type, and other objects in a more efficient way.
Typography establishes a mode of communication and the personality of the website. It tells a story, showing the user who is behind the site and what it’s all about. When it comes to choosing what type of typography to use on your website, you need to ask yourself, what do you want to say and how do you want say it. You have to consider the user and what you want them to feel and experience once they land on your page. The typeface(s) you choose will determine how people will respond to your website.