Adding images (logos, graphics, photos, etc.) to your social media posts is great way to add visual associations with your brand. However, if your images aren’t the right size they can easily become your worst enemy. Brand trust falls away if your logo is pixelated or off-center.
The Zenman team knows you have more important things to do than search the internet for proper image dimensions to use for each of your social media profiles, so we’ve assembled a reference of popular social sites and their preferred dimensions for profile picture/avatars, cover photo/header images, and in-content images.
It’s a common misconception to think that a profile picture of one dimension will work across all social media platforms. Make sure your profile pictures fit the dimensions below across each service and you’ll experience the Zen tranquility of knowing they’ll look juuust right. (Note that the recent profile picture update for Twitter does not change these dimensions! The image is circular but the suggested dimensions and file size is the same.)
Cover Photo and Header Image
Arguably as important as the profile picture, the cover photo/header image helps show more of your personality or product to your profile visitors. Follow these these cover/header image guidelines to keep page viewers engaged!
Content Images in Posts
The images in the post itself should be as presentable as your profile picture and header/banner image. If they’re not sized correctly, your followers may only see someone’s torso or other part of the image instead of what you want them to see. Use these sizes to put your best (digital) foot forward:
Shared Image Sizes
These are tricky. Your best bet is to create the shared graphic in the size that your designated social network prefers. The use of “Open Graph” tags and other metadata will also communicate which image you want displayed.
And last but not least, here’s every section in one convenient graphic! Download, print, and post it for quick reference. Enjoy!