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Maintaining Value in a Depreciating Investment

Technology is changing at an almost exponential rate, and to keep up you have to remain attentive and willing to adapt. Sure, some sites still look great after 17 years, but something as timeless as Space Jam only comes around once, maybe twice in a lifetime. You spent a lot to develop your site, and shoring up your investment is never a bad idea. There are plenty of ways to ensure the longevity of your site, you just have to know what they are and how to be proactive about implementing them.

Truly timeless…

Building a website is no easy task, and when you’re finally done it’s easy to relax and let things become stagnant. Stay motivated, stay vigilant, and you’ll find yourself ahead of the curve. Here are two tips to help you do just that!

1. UX:

Your site’s user experience is paramount to the product you’re selling. It’s important to have a clean, easily navigable site in order to effectively convert visitors into customers. Stay up to date on current trends and studies on UX and make adjustments to your site as necessary.

This man knows.

Resources like BestWebUX and UXmag are fantastic for staying current. Make sure to leverage user feedback as well! Your users are more than just customers, they can also be a great sounding board for new ideas and new processes as well; never miss an opportunity to take advantage of free market research.

2. SEO: The Times They Are a-Changin’

In the world of organic search, things can change quickly and without warning. Google just loves to keep people on their toes, constantly shifting tools for ranking, what they rank, and how they rank it. It’s gotten to the point where if you hear someone utter the words “best practices,” they likely have no idea why they’re saying what they’re saying. Staying up to date with current SEO trends doesn’t have to be quite as daunting a task as it seems. There are hundreds of blogs you can use to stay up to date and adjust your site’s strategy for search accordingly. Search Engine Land and The Moz Blog are two of my favorites, ripe with case studies and current, insightful articles. Don’t be afraid to change things around. This is a quickly evolving market, and staying ahead of the competition is a lot easier than trying to catch up.

Stay tuned for part TWO where we discuss more ways to keep your website at the tippy top.

Calendar November 15, 2013 | User Keith Roberts