We recently launched a new website for CritialArc, a security technology company! For this project, we were asked to do brand positioning, web design, web development, SEO launch support, and ongoing digital marketing.
As we learned about this industry and its unique customers, the project took shape and launched with success in the B2B space. Here’s an inside look at our web design process, web development features, and digital marketing initiatives.
After creating information architecture and priority guides, we designed individual modules that would later make up all pages. Here are just some of the featured WordPress modules we designed:
On CritialArc’s homepage, we created a scrolling experience that took users through their main features. Each unique feature was developed to trigger an animation and showcase CriticalArc’s unique value propositions. Below are the mockups we created or see it live in action here.
Digital marketing services included SEO strategy and optimization, PPC strategies using Adroll and LinkedIn, and content marketing via their blog and white papers.
Display Ad Mockups
Social Media Assets
Need web design services, dev work, or digital? Contact the creative team at Zenman!