Optimizing your site is important in helping to establish your brand, maintain your image and engage your visitors. Although there are other factors in getting people to visit your site, how you navigate your optimization plays a valuable role in getting visitors and keeping them. If you haven’t been optimizing your site, here are a few stats that may change your mind:
- According to Econsultancy, 62% of companies that designed a website specifically for mobile use had increased sales. This means that you could be neglecting a significant income stream for your organization that could have a positive impact on your bottom line. In addition, it’s important to check how your site looks on a mobile device, in order to provide the best user experience.
- A Keynote Systems survey indicates that 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigating the site was difficult. This can quickly drive current and interested customers away.
- MarginMedia says 48% of site users indicate that if they arrive on a company site that does not work well with mobile devices, they feel that the company does not care about its customers. Effective web design isn’t just about creating a nice website, but about developing a site that will meet the needs, feelings and preferences of your end users.
- 86.6% of U.S. SMBs cite websites as their most important digital marketing tactic, according to eMarketer. This means that company dollars are allocated for web design and will be wasted if not used effectively. Creating a site that does not have optimized content is a quick recipe for disaster.
- “Good user experience just makes sense,” according to 95% of respondents in an Econsultancy survey. This reinforces the notion that responsive web design and optimizing your site for user engagement is an important part of website development.
Numbers don’t lie. With technology continuously migrating toward the use of mobile technology in every aspect of our lives, having an optimized website is no longer an option, but a necessity to capture those users that prefer the streamlined content of responsive web design and websites that are interactive, engaging and easy to navigate. Taking the time to analyze your metrics, research keywords and integrate savvy web development tools into your digital marketing strategy will help you reap the benefits of high ranking and continuous flow of visitors for an effective and profitable ROI.
Other useful resources:
- The Starter Guide For: Search Engine Optimization
- Why Responsive Web Design is the New Cool Kid
- The Ultimate Guide to an Effective Website