UX design is an integral part of responsive website design. It provides a strategic approach for web designers and management to work together in creating impactful sites that incorporate business objectives with the needs and preferences of customers. Easily misunderstood, there are four misconceptions about UX design that can impact development:
UX design is the same as Design Thinking
UX design incorporates a number of elements that are used to enhance the user experience, but is a much broader concept than just design thinking. The thought process does not drive better design by itself, but works in conjunction with the business model to create a better website design. UX design incorporates the needs, feelings, personality, and content that should make your users happy while improving usability.
Implementing UX is the Design Team’s job
UX design is not a “thing,”– it is a culture. In order for the concept to be effective, there must be a design centric culture present among the entire team. Everyone involved in the creation of the site must work together, including all managers, marketers, and engineers. By having everyone involved, the design and site will work better.
The Latest Tech Innovations Always Improve Design
Although technology can assist in responsive web design, incorporating too much technology into the design can make the user experience too complicated. A good web designer will take the information and elements that will enhance the site without becoming too dependent on new, “cool technology” to drive the overall design. A good example of cool technology would be Google Glass. Although the concept is interesting and exciting, it is far too advanced for the audience it targeted.
Optimized design Will Always Lead Users to the Outcome You Want
This is not always true. UX design takes the preferences of its users to create a site that should engage and provide a viable user experience, but there is a learning curve. If the users do not fully respond to your design as projected, tweaking elements to regain their interest is key. UX design is used to provide a great experience from user preference, so consistent deviations will require learning more about your target market, their needs and feelings to help drive the design.
UX Design can have a tremendous impact on the company’s profits. UX promotes communications among the entire team from top to bottom, taking into consideration various scenarios that can be used to implement the best solutions. Bridging the gap between management and the technical team is the first step in creating a design centric culture within the organization to merge customer expectations with their needs for rewarding experiences, which equate to profitable and effective results.
Ready to learn more? Download our free eBook: What UI/UX?