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There’s a phrase that you’ve probably heard many times: “If we have facts, we’ll use facts. If we have opinions, we’ll just use mine.” As smart as we think we are, it’s always preferable to make business decisions based on quantifiable data. If your website’s data is not available, it’s time to create a baseline by firing

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Marketing automation has the potential to completely change how your business converts leads into customers and customers into delighted loyalists. And remember: Your potential customers are up to 80% through the sales process before they ever contact a sales person at your company. Marketing automation allows you to get in touch with leads sooner–during their

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