Creating some fresh new content for your users? You should optimize it for SEO and usability purposes. Beyond adding a keyword or two into your copy, there are a handful of essentials that everyone should do to their content, every time. Here’s our version of a quick and dirty article optimization guide. Length Make your
How do you measure the impact of your new website launch? Is it possible to quantify a digital aesthetic? While it’s traditionally difficult to put an exact ROI on a new website launch, there are a number of digital metrics that can be used to paint a convincing picture, even alongside your other marketing initiatives.
Bottom of funnel digital marketing strategies are about one thing and one thing only: Conversions! How do we get these qualified users to film in our form, click “checkout,” or call us for an appointment? If the answer was easy, there would be no need for complex digital marketing campaigns. But it’s not easy. So
Middle of funnel digital marketing strategies should focus on two main actions: engaging and educating. The middle of your funnel is where you can qualify your buyers and either say goodbye to those that don’t fit into your persona or “Hello!” to qualified buyers. Even though these buyers are aware of your brand, you still
Top of funnel digital marketing strategies should focus on one thing: awareness. After all, the top of the funnel is a place where users don’t even know you exist. They’re new to your brand, plentiful, and unqualified (at this stage). Your main objective will be to grab their attention and make a good first impression.
iPhones and other smartphones have taken over browsing, shopping, and educational research that once took place solely on a desktop. While this isn’t news to anyone, if you’re a business with a digital footprint, it’s essential to understand why. The first and most obvious answer is the convenience of having a lightweight, mobile device you
In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. It went on to sell more than eight million copies. Today, the book is widely considered the foundation of direct marketing. “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times,”
Your website is starting to show its age, but it’s definitely not dire. Should you start looking into a website refresh or new design? How long does a website last anyway? While the long answer is it varies between industries and website elements, the short answer is easier to digest. Here are guidelines for how long a
There’s a phrase that you’ve probably heard many times: “If we have facts, we’ll use facts. If we have opinions, we’ll just use mine.” As smart as we think we are, it’s always preferable to make business decisions based on quantifiable data. If your website’s data is not available, it’s time to create a baseline by firing
Marketing automation has the potential to completely change how your business converts leads into customers and customers into delighted loyalists. And remember: Your potential customers are up to 80% through the sales process before they ever contact a sales person at your company. Marketing automation allows you to get in touch with leads sooner–during their