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The Vault: 2019

Logo refresh why

The “Why” Behind These 5 Logo Refreshes

Calendar February 20, 2019 | User Zenman

Businesses refresh their logos all the time due to new technology (like changing screen size), mergers and acquisitions, or changes in digital design trends. Each time an update is required, it’s essential to discuss the “why” with your branding team and designers so they understand your new direction and vision. We think it’s best to illustrate this exercise with a

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copywriting tips for core webpages

Copywriting is one of those things that, when done well, you hardly notice it. But when done poorly, it screams unprofessional, uninspired, and dated. Since influential copywriting directly relates to your brand sentiment, site traffic, and conversion rate, getting it right is crucial. Here are a few quick copywriting tips that can help marketing teams, founders,

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Spiderverse - design in Photoshop

The new Spider-Man: Into the Spider-Verse™ movie is unlike anything you’ve seen before. Part 3-D, part 2-D, it’s an animated masterpiece that turns traditional motions into comic book-like action scenes. As a viewer, you were probably entertained by the story and intrigued by the design. But from a professional designer’s perspective, this movie was beyond epic. Here’s

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How to Design & Develop an Eco-Conscious Website

It’s projected that the United States web activity will use about 73 billion (with a “B”) kilowatt hours by the year 2020. To put that into perspective, it would take about eight large nuclear reactors to produce this type of energy. For those wondering about their personal carbon footprint, it equates to 300 pounds of carbon emissions per person per

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