The Vault: 2015

Consider this: – 75% of consumers get frustrated when website content is not relevant – 90% of consumers find custom content useful – 80% of consumers believe organizations which provide quality content show interest in building long term relationships There is one thing that these three statistics make abundantly clear; content is what gives websites

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It comes as no surprise that WordPress powers nearly 20 percent of the websites on the internet. (That number does become surprising if you consider that over 70 percent of websites don’t use any content management system at all.) It’s the most ubiquitous CMS online. But along with this spotlight comes multiple security attacks on the well-known

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Users Hate Online Ads. Online ads are perceived negatively because they disrupt the user experience. User experience is the heart of the internet. The web is an opportunity for us to create experiences; a website can be anything. At Zenman, we take this creative opportunity to heart. But creativity is a commodity. Advertisers use this

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Startups that employ Lean Product Development (LPD) strategies will gain a distinct advantage over those that do not. HALF of startups fail by their 5th year, almost 75% by the 10th. How can LPD help your new startup? Check it out: Lean Product Development (LPD) LPD seeks to meet several challenges commonly presented during product

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One thing your company wants to avoid when it comes to the internet is having an outdated, slow, bulky website. Even if you’re not responsible directly for the design and development of your website, it’s wise to be up-to-date on various trends in the industry. At Zenman, we know you’re busy, so we’ve got you covered. To

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What is eCommerce? “E-Commerce is trading in products and services over the internet.” The definition is simple and straightforward, and most Americans have participated in some form of electronic Commerce by now. It’s safe to say that quite a few individuals do most of their shopping online. The first online Commerce platform: ARPANET is generally regarded

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Creating a mobile-friendly website is crucial to success in today’s rapidly evolving market. Check out these telling statistics about the importance of the mobile device marketplace: 58% – the percentage of American adults that own a smartphone 42%- the percentage who own a tablet 90% – percentage of American adults who own some type of

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How fast does your website load? People browsing the internet on today’s devices want things instantly. Nobody wants to wait ten seconds for your website to load. Would you wait ten seconds for any other website? We didn’t think so. Today’s consumers think and act fast. They demand rapid service thanks to the power of

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Just how important is video when it comes to digital marketing? Check out these stats: A video can increase understanding of your product or service by as much as 74% A video’s value is estimated to be about the same as 1.8 million words (According to Dr. James McQuivey of Forrester Research) Almost half of

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What is marketing to you? In the past, many business owners put their faith in marketing strategies that espoused the effectiveness of slogans, ad-men, commercials and high hopes. They claimed junk mail could deliver treasured sales. They said we’d never put a man on the moon. For a time, their claims may have been believable.

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